Case Study: Visit Bloomington

Visit Bloomington is the destination marketing organization for Bloomington and Monroe County, Indiana—home of Indiana University.

They wanted to encourage people living within an 8-hour drive radius to request a physical copy of their visitors guide.

Approach
The 30-day “Golden Ticket” social media ad campaign was created. It incentivized requests by letting people know that five of the visitors guides sent out would include a Golden Ticket that earned recipients a Bloomington getaway prize package.

Results
Visit Bloomington received nearly 6,000 requests for the guide and acquired nearly 6,000 new names and addresses (email and home) for their database.

★ Won “Best Digital Marketing Campaign” at the 2023 Indiana Tourism Awards

17

years of experience

$1,000,000+

social ad dollars managed

50+

hospitality brands helped

100%

social media marketing focus

Sample Work: Noble Roman's Craft Pizza & Pub

Predicting more deep-dish. 🔮
Endless Salad Bar (ad) 🥗
Time for breadsticks. 🥖
Pi Day Pizza & Wine Pairing event 🍷
Feeling pie-triotic. 🇺🇸
What do you see? 🔍
BOGO (ad) 🎉
Totality tasty. 😎
Happy Hour (ad) 🍺
Selfie Spots installed in restaurants 📸
National Pizza Day giveaway 🍕

Kimpton locations
I’ve worked with

Restaurants
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Merchant & Trade
Revival Cocktail Bar
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Tre Rivali

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