Case Study: Visit Bloomington
Visit Bloomington is the destination marketing organization for Bloomington and Monroe County, Indiana, home of Indiana University.
They wanted to encourage people living within an eight-hour drive radius to request a physical copy of their visitors guide.
Approach
The 30-day “Golden Ticket” social media ad campaign was created. It incentivized requests by letting people know five of the visitors guides sent out would include a special Golden Ticket that earned recipients a Bloomington getaway prize package.
Results
Visit Bloomington received nearly 6,000 requests for the guide and acquired nearly 6,000 new names and addresses (email and home) for their database.
★ Won “Best Digital Marketing Campaign” at the Indiana Tourism Awards
18
years of experience
$1,000,000+
social ad dollars managed
70+
hospitality brands helped
100%
social media marketing focus
Case Study: Noble Roman’s Craft Pizza & Pub
Founded in 1972, Noble Roman’s (OTCQB: NROM) introduced Noble Roman’s Craft Pizza & Pub as a next-generation restaurant concept and needed a modern social media strategy to build awareness and deliver the “WOW!” guest experience they aimed to provide in-store.
Approach
Conducted a full social media audit, then implemented ongoing content creation, paid social campaigns, influencer partnerships, cross-channel promotions, community management, and in-store social integrations to drive awareness, engagement, and user-generated content.
Results
This grew into an eight-year partnership, a tenure that speaks to consistent results. Along the way, the work earned 8 awards, including Sprout Social's Cultivate Award and a Shorty Award nomination in the “Best in Restaurants” category alongside Chipotle and Jamba Juice.
-
![Fortune teller with a deep dish pizza in her crystal ball.]()
Predicting more deep-dish. 🔮
-
![Endless Salad Bar ad with photo of a salad]()
Endless Salad Bar (ad) 🥗
-
![Apple Watch with a breadsticks photo on the screen]()
Time for breadsticks. 🥖
-
![Pi Day Pizza & Wine pairing graphic]()
Pi Day Pizza & Wine Pairing event 🍷
-
![Pepperoni pizza atop a bed of red, white, and blue stars]()
Feeling pie-triotic. 🇺🇸
-
![Word search with pizza-related words]()
What do you see? 🔍
-
![Buy 1 Get 1 Free Large Pizza coupon]()
BOGO (ad) 🎉
-
![Pizza blocking out the sun like the moon in an eclipse]()
Totality tasty. 😎
-
![Happy Hour ad]()
Happy Hour (ad) 🍺
-
![Selfie Spot sticker on the restaurant floor]()
Selfie Spots installed in restaurants 📸
-
![Cheese pizza with giveaway written on top of it]()
National Pizza Day giveaway 🍕
Kimpton® locations
I’ve worked with
Managed community engagement, cutting response times by 90% while maintaining a 100% response rate.
Restaurants
Angeline's
Apron
Blue Hound Kitchen & Cocktails
Eden Rooftop Bar
Ever Bar
Finch & Fork
Il Solito
Merchant & Trade
Revival Cocktail Bar
St. Julep
Stratus Lounge
The Betty
The Outsider
Tre Rivali
Written Hand
Hotels
Kimpton Canary Hotel (Santa Barbara)
Kimpton Everly Hotel (Los Angeles)
Kimpton George Hotel (Washignton DC)
Kimpton Hotel Enso (San Francisco)
Kimpton Hotel Monaco (Baltimore)
Kimpton Hotel Monaco (Philadelphia)
Kimpton Hotel Palomar (Philadelphia)
Kimpton Hotel Palomar (Phoenix)
Kimpton Hotel Palomar (San Diego)
Kimpton Journeyman Hotel (Milwaukee)
Kimpton Muse Hotel (New York City)
Kimpton Overland Hotel (Atlanta)
Kimpton Sawyer Hotel (Sacramento)
Kimpton Sylvan Hotel (Atlanta)
Kimpton Tryon Park Hotel (Charlotte)
Client Testimonials
“Chad brings many fresh ideas to the table, and we’ve had a lot of success because of him!”
Susan Ross
Noble Roman’s Craft Pizza & Pub
“Chad’s strategic approach and deep knowledge of social media really deliver results!”
Brian Ripley
Letnes Restaurant Group
“Chad is so easy to work with, and his social media support and expertise are invaluable!”
Carissa Newton
Cunningham Restaurant Group