I’m Chad Richards, and I’ve been helping hospitality and tourism brands succeed on social media since the MySpace days.
From cozy restaurants and boutique hotels to must-visit destinations and attractions, I partner with brands to fill tables, boost bookings, and inspire visits through strategic guidance, in-depth audits, and paid campaigns designed to drive real-world results.
Awards & Certifications
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The "Oscars of social media," I was nominated in the Best in Restaurants category alongside Chipotle and Jamba Juice for my work with Noble Roman's Craft Pizza & Pub.
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The "Golden Ticket" social ad campaign I launched for Visit Bloomington won Best Digital Marketing Campaign at the 2023 Indiana Tourism Awards. (case study)
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An official Meta credential recognizing expertise in leveraging Facebook and Instagram ads to increase visibility, engagement, and traffic.
★★★★★
“Chad brings many fresh ideas to the table, and we’ve experienced a lot of success with him!”
Susan Ross
Noble Roman’s Craft Pizza & Pub
★★★★★
“Chad’s strategic approach and deep knowledge of social media really deliver results!”
Brian Ripley
Letnes Restaurant Group
★★★★★
“Chad is so easy to work with, and his social media support and expertise are invaluable!”
Carissa Newton
Cunningham Restaurant Group
Case Study: Visit Bloomington
Visit Bloomington is the destination marketing organization for Bloomington and Monroe County, Indiana, home of Indiana University.
They wanted to encourage people living within an eight-hour drive radius to request a physical copy of their visitors guide.
Approach
The 30-day “Golden Ticket” social media ad campaign was created. It incentivized requests by letting people know five of the visitors guides sent out would include a special Golden Ticket that earned recipients a Bloomington getaway prize package.
Results
Visit Bloomington received nearly 6,000 requests for the guide and acquired nearly 6,000 new names and addresses (email and home) for their database.
★ Won “Best Digital Marketing Campaign” at the Indiana Tourism Awards
Core Services
Beyond these core services, I also partner with a limited number of brands for full-service social media management.
PLAN
Clarity Call
Bring your social media question or challenge. We’ll talk it through, and you’ll walk away with expert guidance and a clear next step.
30 minutes: $150
OPTIMIZE
Social Media Audit
Get an in-depth review of your social media presence to uncover what’s working, what’s not, and where your biggest opportunities lie.
From $1000, depending on scope
AMPLIFY
Paid Social
Run targeted ads on Facebook, Instagram, and Threads that reach the right audiences to drive awareness, traffic, and revenue.
Campaigns from $500