I’m Chad Richards, and I’ve been helping hospitality and tourism brands succeed on social media since the MySpace days.
From cozy restaurants and boutique hotels to must-visit destinations and attractions, I partner with brands to fill tables, boost bookings, and inspire visits through strategic guidance, in-depth audits, and paid campaigns designed to drive real-world results.
Awards & Certifications
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The "Oscars of social media," I was nominated in the Best in Restaurants category alongside Chipotle and Jamba Juice for my work with Noble Roman's Craft Pizza & Pub.
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The "Golden Ticket" social ad campaign I launched for Visit Bloomington won Best Digital Marketing Campaign at the 2023 Indiana Tourism Awards.
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An official Meta credential recognizing expertise in leveraging Facebook and Instagram ads to increase visibility, engagement, and traffic.
★★★★★
“Chad brings many fresh ideas to the table, and we’ve experienced a lot of success with him!”
Susan Ross
Noble Roman’s Craft Pizza & Pub
★★★★★
“Chad’s strategic approach and deep knowledge of social media really deliver results!”
Brian Ripley
Letnes Restaurant Group
★★★★★
“Chad is so easy to work with, and his social media support and expertise are invaluable!”
Carissa Newton
Cunningham Restaurant Group
Case Study: Visit Bloomington
Visit Bloomington is the destination marketing organization for Bloomington and Monroe County, Indiana, home of Indiana University.
They wanted to encourage people living within an eight-hour drive radius to request a physical copy of their visitors guide.
Approach
The 30-day “Golden Ticket” social media ad campaign was created. It incentivized requests by letting people know five of the visitors guides sent out would include a special Golden Ticket that earned recipients a Bloomington getaway prize package.
Results
Visit Bloomington received nearly 6,000 requests for the guide and acquired nearly 6,000 new names and addresses (email and home) for their database.
★ Won “Best Digital Marketing Campaign” at the Indiana Tourism Awards
Core Services
Cut through all the we coulds and get straight to the we shoulds.
PLAN
Strategy Consulting
Bring your biggest social media challenges or questions to our session, walk away with expert guidance and a clear path forward.
starting at $250
OPTIMIZE
Social Media Audit
Get an in-depth review of your social media presence to uncover what’s working, what’s not, and where your biggest opportunities lie.
starting at $1000
AMPLIFY
Social Media Ads
Run targeted Facebook and Instagram ad campaigns that reach the right people to drive more awareness, traffic, and sales.
starting at $500